NAC Customer Experience
MVP Roadmap

8
In MVP
8
Excluded
3
Maturity Levels
Included in MVP
🏗️
Environment & Campaign Setup
Core data model: sponsor records, campaigns linked to insurance covers and plans.
✓ In MVP
📬
Invite / Call to Action
Pre-sale and point-of-sale promotion, followed by ingestion of entitlements and contacts, then outreach via email and/or WhatsApp.
✓ In MVP
⚡
Activation Journey
Customer details capture, IMEI collection, insurance record creation, policy document production, and delivery to the customer's Wallet Pass. Scope of Wallet Pass implementation is an open question to HK.
✓ In MVP
✅
Consent Capture
Secure, granular and auditable record of informed, GDPR-compliant marketing consent captured during activation.
✓ In MVP
📣
Basic In-Event Engagement
Limited sponsor-facing marketing communications (e.g. discounted merchandise) via external link. Two emails and a text as the practical target.
✓ In MVP
🗂️
Claims Domain
New module being built by HK, comprising two distinct components. Excess payment processing to be confirmed with HK — desirable but not fatal if handled via CTDI.
Component 1 Internal Admin Workbench ✓ MVP
Where claim decisions are made. Used by the internal operations team to review, assess and action submitted claims across all product categories.
Component 2 Customer-Facing Claim Portal ✓ MVP
Where claims are reported and tracked by customers. MVP covers the basic MPI flow for Events only.
Basic MPI — Events
Accidental damage & theft. Standard forms-driven flow. Likely what HK has already built.
✓ MVP
⚠ Open question: excess payment processing in scope for HK?
✓ In MVP (Component 1 + Basic MPI Portal)
💾
Consented Data Asset (Basic DB)
A database of consented, contactable customer records as the primary value output delivered to sponsors.
✓ In MVP
🔧
CTDI Repair Integration
File-exchange integration with CTDI to activate physical device repair and replacement. Practical to include given the file-based nature of the exchange, and operationally essential.
✓ In MVP
Excluded from MVP
🗂️
Claim Portal — Future Variants
Three additional customer portal variants planned beyond MVP.
Enhanced MPI — Events
E-commerce features (upgrade at claim). Requires material event volumes to justify.
Basic MPI — Apple Products
Damage & theft. Timing subject to Apple contract signing.
TBD
Basic Claims — Carrefour Appliances
Breakdown cover. Likely second release in practice.
✕ Excluded from MVP
💸
Upsell Journey (Free → Paid)
Conversion path from free insurance to paid premium policy.
✕ Excluded
🌟
New WOW Claims Experience
Next-generation, customer-delighting claims journey. Acknowledged as a future build.
✕ Excluded
🍎
Apple Integration
Apple Care Plus / Turkey channel. Zero development started; no requirement spec received.
✕ Excluded
🛒
Carrefour Vertical
Retail insurance distribution via Carrefour. No customer requirements or due diligence completed.
✕ Excluded
🎮
Gamification / Referral Sharing
"Invite your friends" viral mechanics and loyalty gamification features.
✕ Excluded
🧠
CDP / Identity Graph
Customer Data Platform and cross-event identity resolution for repeat concert-goers.
✕ Excluded
📊
Marketing Automation (Braze / Iterable)
High-end engagement platform integration. Manual workarounds acceptable at MVP scale.
✕ Excluded
📄
CMS & Analytics Tools
Content Management System for multilingual templates and sponsor-facing analytics dashboards.
✕ Excluded
Delivery Philosophy
Three Levels of Maturity
MVP is not the ceiling — it's the launchpad.
01
Now · Target: May 2026
Get It Over the Line
Scrappy and manual behind the scenes. Enough to run one event end-to-end and prove the concept works. Speed over elegance.
Single event Manual ops Basic activation Consent capture
→
02
Next · Post May
Sustainable MVP
Repeatable and reliable. Handles multiple sponsors and concurrent events without breaking. Backlog items layered in progressively based on learnings.
Multi-sponsor Automated flows Basic upsell Data asset
→
03
Future · Scalable
Scalable Platform
The full Neuvo Intelligence vision. CDP, marketing automation, multi-vertical (Apple, Carrefour), identity graph, analytics dashboards and WOW claims experience.
CDP + identity Braze / Iterable Multi-vertical Full analytics
✦